Wellnest

About the project

The project centered around building a scalable e-commerce experience tailored to brand goals and user behavior.

Custom Shopify theme development using best practices
Implemented flexible product and collection templates

We ensured the storefront was not only visually aligned with the brand, but also technically optimized for conversions.

Integrated analytics and conversion tracking
Created performance-focused image and asset delivery setup

What we did

Using Shopify’s custom theme engine, I implemented reusable blocks and enhanced the storefront UX.

Engineered reusable Shopify sections for homepage, product, and collection pages
Connected third-party apps via Shopify API

The final result was a performant and user-friendly e-commerce site that increased engagement and sales.

Improved time-to-checkout with simplified flows
Enhanced product discovery and search

Feedback

The design elevated our brand and the shopping experience was seamless. It helped us build trust with customers and increased overall engagement and repeat visits.

CEO Wellnest

Our customers love the calm and engaging design. The intuitive layout and soothing colors create a pleasant shopping environment that keeps them coming back.

Head of Marketing Wellnest

The e-commerce platform is easy to navigate and drives sales. Streamlined checkout and clear product displays have significantly boosted our conversion rates.

Product Manager Wellnest