PulseTech
About the project
The project aimed to modernize the site architecture and provide a flexible foundation for future content and feature expansion.
- Rebuilt from scratch with a mobile-first approach
- Implemented semantic HTML and accessibility best practices
We worked across teams to align the new site’s structure with real user journeys and product awareness goals.
- Improved internal linking and route logic
- Streamlined paths to conversion
What we did
I created a fast, component-based front-end system designed to scale with marketing needs and new product releases.
- Implemented lazy loading and image optimization
- Enhanced performance scores across Lighthouse audits
The final result delivered measurable UX improvements and helped the team convert more visitors into leads.
- 32% increase in lead conversions post-launch
- Faster page loads and better mobile retention
